The Future is Brighter Than Ever
The 3Cs: Clarity. Confidence. Career Growth.
Persona Plus is Personal and Professional Growth for Career Clarity, Confidence, Direction and Long-Term Success. If you feel stuck, undervalued, or uncertain about your next career move, Persona Plus helps you reconnect with who you are, redefine where you’re going, and build a career that truly reflects your potential.
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Persona Plus is the integrated personal and professional growth platform that helps professionals at any career stage regain clarity, confidence, and direction.
Through The Master Career Program (3 transformational masterclasses + 7 practical career-mapping templates) and the Persona Plus Magazine, we bridge mindset, strategy, and real-world action, empowering individuals who feel stuck, undervalued, or misaligned to redesign their career with intention, visibility, and long-term impact.
Created, designed and tested by Dr Claudia De Luca
Persona Plus was founded by Dr Claudia De Luca, who personally created, designed, and strategically developed every product and the Persona Plus Magazine. With a strong academic background across education, neuroscience, marketing, and career development, Dr De Luca is a university professor, researcher, and industry practitioner with extensive experience working alongside leading Australian and international institutions.
Recognised as a trusted voice in personal and professional growth, she also brings a powerful influencer profile across digital platforms, where she translates evidence-based insights into practical, real-world strategies. Persona Plus reflects her signature approach: rigorous, human-centred, and deeply focused on helping professionals build clarity, confidence, and meaningful career success.
Real Transformations.
Real Careers Redesigned.
Real Impact.
Persona Plus doesn’t offer generic motivation.
It delivers structured guidance, psychological insight, and practical tools to help people:
✅ make aligned career decisions
✅ reposition themselves professionally
✅ build confidence and personal authority
✅ move from confusion to clarity, and from potential to progress
Whether you are an entry-level professional navigating uncertainty or a manager questioning your next move, Persona Plus helps you stop drifting and start designing a career that truly reflects who you are and where you want to go.
Through The Master Career Program, Persona Plus Magazine, and the newly published never-seen before book "Million Dollar Job Interview Secrets: The Ultimate Guide to Transforming your Mindset" we combine mindset, strategy, and practical tools to help you stop drifting and start designing your career with intention.
Gain clarity on your career direction and next steps
Build confidence and professional self-belief
Learn to reposition yourself in a changing job market
Develop a clear career map aligned with your values
Turn uncertainty into structured action
Persona Plus is made of
Magazine Persona Plus
Personal growth meets professional success. Still available online and through selected newsagencies in Sydney. Persona Plus Magazine is a quarterly publication unlike anything else in the personal and professional development space. Each issue explores essential areas for long-term success and fulfilment
Persona Plus is a personal and professional growth ecosystem founded by Dr Claudia De Luca in 2025.
Built on neuroscience, education, and career strategy, it transforms complex research into practical tools that help professionals gain clarity, build confidence, and move forward with direction.
Through programs like the Master Career Program and the Persona Plus Magazine, and the newly published Book "Million Dollar Job Interview Secrets" growth becomes structured, intentional, and deeply human.
Why Persona Plus
Founded and personally designed by Dr Claudia De Luca, university professor, researcher, and practitioner
Evidence-based approach grounded in neuroscience, education, marketing, and career development
Clear frameworks that turn complexity into practical, real-world action
Designed to build clarity, confidence, and intentional career direction
Supports both personal growth and professional positioning
Programs like the Master Career Program provide structured, step-by-step guidance, not generic motivation
Million Dollar Job Interview Secrets
The Ultimate Guide to Interview Performance and Transforming Your Mindset
Million Dollar Job Interview Secrets is more than an interview book — it’s a career life-changing guide designed to help you transform how you think, present yourself, and perform under pressure.
This book reveals:
✔️how to master interviews with confidence and authenticity
✔️how to communicate your value clearly and strategically
✔️how to shift the mindset that keeps talented professionals stuck
✔️how to turn interviews into opportunities — not interrogations
Blending psychology, mindset work, and practical interview strategies, the book helps you move from self-doubt to self-belief, and from missed opportunities to career breakthroughs.
Whether you are applying for your first role, aiming for a promotion, or reinventing your career, this book gives you the tools to show up prepared, confident, and unforgettable.
Available in selected store world-wide and Amazon, IbS and many other platforms
Master Career Program
Instead of endless sessions and vague conversations, this program gives you a precise career framework you can complete at your own pace, revisit whenever you need, and apply across every stage of your professional life.
The program includes 3 expertly designed masterclasses, each 30 minutes long and split into short, focused mini-lessons.
Each masterclass guides you through a critical phase of your career journey — from discovering your true self, to defining your direction, to making confident, future-proof career decisions.
Each masterclass is followed by a strategic workbook template, helping you:
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identify what truly matters to you
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uncover blind spots and limiting patterns
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clarify your strengths, skills, and positioning
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map your career direction with intention and logic
In total, the program includes:
Masterclasses (30 minutes each, split into mini lessons)
Strategic career-mapping templates
Complete system to design your career, no guesswork
A Smarter Investment In Your Career
This is a one-time fee only
❌ NO subscriptions
❌ NO hidden costs
❌ NO pressure to “keep coaching"
Once purchased, you receive unlimited and lifetime access to the program, allowing you to return to the lessons whenever your career evolves.
What's Inside?
At some point, many people realise they are moving through their career on autopilot. They are busy, capable, and doing what is expected of them, yet they feel a quiet sense of confusion or dissatisfaction they cannot fully explain.
You may feel behind others, afraid of making the wrong choice, or worried that you have already missed your moment. You may know you want something different, but you do not know what “different” actually looks like.
This masterclass helps you stop guessing and start understanding yourself. It guides you through a structured process to uncover your real strengths, true motivations, and core values, so you can move forward with clarity rather than doubt.
Outcomes
By the end of this masterclass, you will
✅ feel relief from constant overthinking and indecision
✅ understand why previous choices did not feel right
✅ gain clarity on what genuinely suits you, not what you should want
✅ feel more grounded and confident about your next career step
Learning points
✅ why feeling lost is not failure, but a lack of self-alignment
✅ how fear, comparison, and expectations quietly shape career decisions
✅ how to recognise strengths you may have overlooked or dismissed
✅ how to separate external pressure from internal direction
✅ how to define a career path that feels meaningful, not forcedMany people appear confident on the outside while quietly questioning themselves on the inside. They downplay their achievements, feel undeserving of opportunities, or fear being exposed as not good enough.
You may hesitate to apply for roles, speak up in meetings, or step into leadership because of an internal voice that tells you you are behind, inexperienced, or not ready yet.
This masterclass addresses the emotional and psychological roots of self-doubt. It helps you understand where imposter syndrome comes from and how to build confidence that is steady, realistic, and resilient rather than fragile or performative.
Outcomes
By the end of this masterclass, you will
✅ recognise and normalise your experience of self-doubt
✅ reduce the constant need to prove yourself
✅ feel safer taking up space professionally
✅ approach opportunities with more calm and self-trust
✅ develop confidence that grows from evidence, not perfection
Learning points
✅ why imposter syndrome often affects capable and high-achieving people
✅ how internal dialogue quietly undermines confidence
✅ how confidence develops through action rather than certainty
✅ how to stop measuring yourself against unrealistic standards
✅ how to build a healthier relationship with your own achievementsMany people work hard, build strong skills, and deliver excellent results, yet remain invisible. They assume that effort alone will be noticed, and feel uncomfortable or anxious about promoting themselves.
You may avoid networking because it feels awkward, forced, or self-serving. You may worry about saying the wrong thing, not being interesting enough, or feeling like an outsider in professional spaces.
This masterclass reframes networking and personal branding as clarity rather than self-promotion. It helps you understand how to communicate who you are, what you offer, and why you matter, without pretending or performing.
Outcomes
By the end of this masterclass, you will
✅ feel less anxious about professional visibility
✅ understand how to talk about yourself with clarity and confidence
✅ stop waiting to be discovered and start being recognised
✅ feel more comfortable building professional relationships
✅ increase access to opportunities through genuine connection
Learning points
✅ why being good at your job is not always enough
✅ how invisibility becomes a career roadblock
✅ how to position yourself without exaggeration or discomfort
✅ how to build a professional identity that feels authentic
✅ how to create connections that lead to long-term opportunities
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Real Transformations, Real Careers Redesigned, Real Impact
Why Is Different
Persona Plus Magazine is a quarterly publication unlike anything else in the personal and professional development space.
It is the first magazine to translate high-value concepts normally taught at university level (psychology, behavioural science, leadership, and career theory) clear, simple language, practical insights, and guided exercises you can apply immediately to your life and career.
Each issue explores 4–6 essential areas for long-term success and fulfilment, including:
✔️ psychology and mindset
✔️wellbeing and mental performance
✔️relationships and communication
✔️career orientation and professional identity
✔️leadership, confidence, and self-development
What makes Persona Plus truly different is its unique blend of depth and simplicity. Complex ideas are broken down into accessible explanations, supported by real-world examples, reflective prompts, and practical exercises, the kind of high-impact learning usually reserved for university classrooms, now available to everyone.
This magazine is designed for
Entry-level professionals
navigating uncertainty and self-doubt
Managers and leaders
facing career transitions or reinvention
High-potential individuals
seeking clarity, alignment, and meaningful growth
This is not content you skim and forget.
It is content you feel, reflect on, and grow from.
Persona Plus Magazine invites you to slow down, think deeply, and evolve intentionally, one issue at a time.
✅ one-time fee only ❌ no subscriptions,❌ no hidden costs, ❌ no pressure
AUD 22.90
PROMO for this month only AUD 14.90